INTRODUCTION TO DIGITAL MARKETING SUB-NICHES (SEO AND BLOGGING)

Digital marketing is type of marketing in which we use different digital techniques, strategies, tools, tactics to drive traffic to our blog, increase our brand awareness and increase sales.

We have a lot of niches which u

Is under digital marketing.

Example includes seo, blogging, social media marketing, search engine marketing and much more.

In today's Masterclass online information, we'll only focus on blogging and seo.

Blogging and seo is a secondary niche in digital marketing niche.

What is blogging?

Blogging is the process of writing contents on a blog, for people to read and gain knowledge about a particular topic.

What is a blogging platform?

A blogging platform is an online tool or web app that facilitate blogging processes.

WordPress is the best and most popular CMS (content management system) which can be used to create a blog, a website or web app.

Blogging platform can only be used to create a blog and noting more.

Examples of blogging platform includes; blogger/blogspot, site123, hashnode etc_

We also have micro blogging platform which Twitter and tumblr are example of them._

What is a blog?

A blogi An online journal where content are regularly published for our ideal audience to read and share or communicate with.

Its often arranged in chronological order where Latest or the last post will be feature above others.

WHY SHOULD I START A BLOG?

There are a couple of reason's why you should start today.

No1 is; For financial freedom. I.e to make passive income online with your blog.

The sky is the limit to what you can earn. A couple of bloggers make up to $2million usd every month.

2: To be popular in and become an authority in your field.

3: To write for passion.

4: To help others with your knowledge in a particular Field.

You can start a blog on any category.

Don't say you don't know what to blog about.

Start a blog on what you know or what you Love to adapt to any blogging challenge you will face in the future.

In blogging we have what we call niche.

What is a niche?

A niche is basically your area of specialization of your blog.

A blog that writes about football is in sport niche, a blog that publishes seo or blogging tutorial is said to be in digital marketing niche.

Niches or categories under a specific niche are called sub-niche.

Weight loss can be said to be a sub-niche to health niche or a niche of it's own.

So a niche is your blogging category. As simple as that

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What is SEO?

Seo is the acronym for search engine optimization.

It's the strategy we use to promote our blog for the purpose of ranking high on the Google result page.

When we optimize our post for users and search engine it'll rank well considering all factors being equal.

In seo, we have categories which is implemented by seo techniques.

we use these techniques to optimize and rank our blog post.

CATEGORIES UNDER SEO

Below are three main categories that falls behind seo.

Onpage Seo

This is the process of optimizing our content in a way it'll appeal to users and search engines.

Common on-page practices involves Keyword mapping(the use of keyword to optimize for search intent), Alt keyword optimization (using alternative keywords on images for broken image; which helps search engine and, vision Impaired users to understand the context of an image).

Google uses the alot keyword to rank our images.

Off page seo

This is any type of optimization done outside the blog that impacts our blog in a positive way.

Backlink, PR (public relation) and guest posting are the most popular off page seo practices.

It's called off page because its done outside our blog.

On page is the opposite.

Technical seo

Technical seo involves finding and fixing technical issues affecting our blog overall seo score.

*Page speed fall under this category.

*Robot.txt is also part of technical seo.

I know you might be wondering what's robot.txt?

Its a text file that tells search engines which content should be crawled or not.